We created the Spirits Pricing Calculator together with our partners from Bevology to allow spirits producers estimate the retail shelf price for their spirits in the U.S. market. The tool has two sections, for imported and domestic brands, so please enter the information in the editable fields in order to receive an estimate.
Don’t forget our updated database with close to 13.000 active spirits importers and distributors from the U.S.
U.S. Market Price Structure Prototype for Spirits
[us_spirits_calculator product_cat=spirits_domestic]
[us_spirits_calculator product_cat=spirits_imported]
- Domestic Brand
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[us_spirits_calculator product_cat=spirits_domestic]
- Imported Brand
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[us_spirits_calculator product_cat=spirits_imported]
Glossary
Control State: Similar to a monopoly structure where the state functions as the wholesaler and/or retailer for both wines and spirits
FET: Federal Excise Tax
FOB: Freight on Board. With imported products it describes the price of a product once it is on the international transport ship. Some/many distributors will call the price they buy the product from the importer for (which includes FET) as FOB as well.
Landed Cost: The total paid by the importer for receipt of goods at a destination warehouse, and includes the importer paying the excise tax.
Laid-In Cost: The price charged to the distributor for receipt of goods from an importer. It typically includes interstate transfer costs, warehouse costs, state taxes.
Margin vs. Markup: Markup is the percentage difference between the actual cost and the selling price, while margin is the percentage difference between the selling price and the profit.
MSRP/SRP: Manufacturer’s Suggested Retail Price
