Mexico, the 14th largest economy in the world, continues to be a dynamic market with strong potential for alcoholic beverage imports. The country’s beverage sector reported strong imports in 2024, showcasing consistent growth. Wine consumption has now surpassed 2.5L per capita, reflecting a 60% increase over the last 15 years. High-end spirits, such as cognac, single malt whiskey, and premium brandy, are also seeing higher demand, even as mezcal and tequila remain deeply rooted in Mexican culture.
Opportunities for Imported Wine
Although Mexico has a rich winemaking history, it has only recently emerged as an attractive market for imported wines. Younger, highly educated consumers (ages 25-40) from urban areas continue to drive demand, especially in Mexico City, Guadalajara, Monterrey, Veracruz, and tourist hotspots like Cancun and Playa del Carmen.
Spain remains Mexico’s leading wine import partner. France follows closely, with a market share of over US$50 million, supplying high-end Bordeaux and Burgundy wines. Italy, Argentina, and the U.S. are also expanding their footprint, with increased demand for Toscana reds and Napa Valley selections. Chile and Australia continue to supply affordable yet quality wines, particularly in the supermarket and retail segments.
With over 75% of imported wines sold through specialized stores and wholesalers, finding the right distributor remains essential. Fortunately, our updated 2025 BestWineImporters database includes verified Mexican wine importers and distributors.
Trends in 2025:
- Organic and natural wines are now gaining traction, following global trends.
- Sustainable and biodynamic wine production appeals to eco-conscious consumers.
- Sparkling wines, especially Prosecco and Cava, are experiencing a surge in popularity, driven by younger buyers.
- E-commerce and direct-to-consumer wine sales are growing rapidly.
Brandy: A Continued Favorite
Brandy remains Mexico’s most popular distilled liquor, outpacing even rum. The country ranks fourth globally in brandy consumption, trailing only the Philippines, Germany, and Equatorial Guinea.
Since the last tariffs on imported brandy were lifted, sales have increased steadily, and premium brandy imports—especially from Spain and France—have seen double-digit growth in the last five years. With evolving consumer preferences, aged and craft brandies are finding a niche market.
Spirits: A Thriving Sector
Mexico continues to be a major market for imported spirits, with imports exceeding US$2 billion. The United Kingdom remains the largest supplier, followed by Spain, the United States, and Ireland.
- Whiskey: Mexico imported over 45 million liters of whiskey in 2024, marking a steady rise. Single malt Scotch and premium bourbons are increasingly popular, driven by a more sophisticated consumer base.
- Gin: The gin market is expanding, with sales reaching US$160 million, fueled by demand for craft and botanical-infused gins.
- Rum: Imports of high-end and aged rums have surged, competing with domestic production.
- Vodka and RTD spirits: Growth in the ready-to-drink (RTD) segment has spurred demand for flavored vodkas and pre-mixed cocktails.
Our BWI database now lists major spirits importers and distributors in Mexico, making it easier for international brands to enter this thriving market.
Beer: Still the King of Drinks Here
Mexico is one of the world’s largest beer consumers, with per capita consumption now exceeding 55 liters annually. Despite being a global beer export powerhouse, the country still imports significant volumes, particularly craft and specialty beers.
- The U.S. is the largest beer supplier, accounting for US$200 million in imports.
- European craft beers, especially from Germany and Belgium, are making headway in urban markets.
- The demand for low-alcohol and alcohol-free beers is increasing, mirroring global trends.
Tips for Exporters Looking at the Mexican Market
Steady growth in wine and spirits imports, especially premium segments
Increasing demand for organic, sustainable, and craft beverages.
E-commerce and digital sales are reshaping the market.
Finding a reliable importer remains crucial for success.
Exchange rate volatility and competition from local brands are key challenges.
For a detailed list of top Mexican importers of wine, spirits, and beer, explore the BestWineImporters database today!
